PREFERENCE MANAGER BY USERCENTRICS

Elevate your marketing with tailor-made privacy

Empower your users and increase conversions. Collect, centralize, and activate zero-party user data, consent, and preferences. Bring personalization and privacy compliance together. Move past cookies, enable universal consent.

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TRUSTED BY THOUSANDS OF CUSTOMERS ACROSS THE GLOBE

CAPTURE, CENTRALIZE AND ACTIVATE PRIVACY-COMPLIANT DATA

Unlock your full data potential

CAPTURE

Give users control of privacy for more data and higher conversions

No more basic opt-in or opt-out forms. Delight your users with customized choices. Provide them full control over their marketing permissions and preferences to deliver truly personalized brand experiences. Build trust, get compliant data and increase conversions.

Fully customizable, multi-language, quick to setup Preference Center portal
Custom and embeddable widgets to capture granular permissions and preferences
Privacy policy and T&C embeddings
Connect and expand your existing marketing forms via API
Data privacy compliance and protection with data hashing, access via email link, and double opt-in

CENTRALIZE

Maximize your marketing, gratify your legal team

Centralize permissions and preferences in a single repository. No more scattered information across teams and systems. Save time and money on legal resources and complex data requests. Collect and store data according to regulatory requirements.

Centralized, intuitive and multi-access dashboard for full cross-functional control
Granular overview of users’ preferences and permissions
Automated time-stamped and detailed audit trail
Secure storage of consent data to meet legal requirements
Exportable data for easy integration into existing systems and processes

ACTIVATE

Seamless permissions and preferences synchronization

Sync user preferences effortlessly across channels and marketing tools. No more missed connections or outreach blunders. Just informed, personalized, high conversion engagement.

Fast synchronization via webhook
Flexible two-way integration via REST API
Custom pre-built connectors
On-demand integration with your favorite marketing tools

Get started today!

Contact our team for a demo and try Usercentrics Preference Manager free for 30 days.

Get a personalized demo

WHY USERCENTRICS PREFERENCE MANAGER?

Privacy-powered personalization to boost
conversions and ROI

Effortless and intuitive setup

User-friendly platform for hassle-free setup, accessible also to non-technical users.

Complete data security

Fortified by hashing, double opt-in, and minimum personal data usage.

Beyond opt-Ins

Beyond basic opt-ins. Do more with zero-party data than email service providers and CRMs can offer.

Unmatched support

Our dedicated customer support team is always ready to assist you. Get fast, clear, thorough resolutions for your questions or concerns.

Multi-channel collection of preference data

Flexibility meets results. Customize your brand identity to capture zero-party data from your websites and apps.

Built-in on privacy

Since 2012, Usercentrics pioneers premium privacy solutions, aligning with your legal and marketing objectives for maximum data compliance.

RESOURCES

Learn more about preference management

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Zero-party, first-party, second-party and third-party data: What’s the difference and should you use them all?

Data is critical for business, but which data? Regulation, consumer awareness and technology are bringing evolution to data privacy...

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Preference Management Consent Management Solution

Articles Nov 11, 2022

Why do you need a Preference Management and Consent Management Solution?

Preference management enables brands to better centralize, target and segment based on higher quality data, and integrates seamlessly with...

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Articles Apr 3, 2023

Top 5 ways data privacy is shaping ecommerce

The percentage of purchases made online continues to grow. The percentage of countries protected by data privacy laws is...

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Articles Jan 18, 2024

How the European Digital Markets Act (DMA) impacts user privacy and consent management

The European Digital Markets Act (DMA) came into force in November 2022 and gatekeepers have been nominated by the...

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Get started today!

Contact our team for a demo and try Usercentrics Preference Manager free for 30 days.

Get a personalized demo

Frequently Asked Questions

What is the difference between Preference Management and Consent Management?

A Preference Management Platform enhances user experience by tailoring messaging, offers, and other interactions based on individual preferences provided by the user. This improves customer engagement and satisfaction, helping improve conversions. Consent management captures user permissions for third-party cookies and trackers that gather and process users’ personal data online.

Can I integrate consent and preference management data?

Absolutely. Using both a consent management and preference management solution, you can integrate all the user data into your Preference Management Portal. This empowers you to create a centralized preference management hub, giving users a complete view of, and access to, their consents and permissions. Users have control over their settings. To meet regulatory compliance requirements, Usercentrics customers are required to implement their Preference Management Portal on their systems merging data sets. This approach helps ensure transparency, user control, and data privacy compliance.

Do you have integrations with Marketing Automation Platforms and similar systems?

Yes, we provide a range of standard data connectors that facilitate seamless integration with the leading marketing automation, CRMs and Customer Data Platforms (CDPs). We have also enhanced the connector library to better serve our clients’ needs.

What if I use internal tools?

If you use an in-house set of tools, our approach remains adaptable. We provide a public REST API that enables you to establish a connection between your custom-built platform and our Preference Management Platform. Alternatively, using webhooks is another option to efficiently synchronize preference data with external systems. Regardless of your toolset, we’re equipped to facilitate a streamlined integration process.

I already use the preference tool from my email marketing platform. Why should I use a Preference Manager?

In contrast, a dedicated Preference Management Platform offers increased flexibility. It’s not constrained by specific marketing software and can seamlessly incorporate preferences from various channels and platforms. Additionally, a dedicated preference management tool provides built-in privacy compliance support, ensuring that your data handling aligns with privacy regulations and industry standards.

Beyond compliance, this adaptability enables you to address a broader range of user scenarios and business needs effectively. This makes a dedicated preference management tool an invaluable asset in optimizing user experiences and maintaining data integrity across your entire marketing ecosystem.

Do you also collect privacy consent data or only marketing preferences?

The Usercentrics Preference Manager empowers you to gather legal opt-ins, ensuring compliance with regulatory requirements communicated in privacy policies and terms and conditions. You have the flexibility to configure capture points, enabling seamless integration with your back office processes. This respects end-user choices and enables tracking for audit purposes, especially for permissions that can be revoked. For transparency, it’s recommended to include a link to your privacy policy in user-facing elements. This ensures users are informed about the legal implications of their choices, as required by many data privacy laws.

How does your pricing work?

Pricing is determined by the data volume we handle, primarily connected to the count of distinct data subjects (users) who store their preference data with us. While you can set up multiple Preference Centers with various capture points, you’ll be billed solely for the number of users who engage with our tool, not for sessions.